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Partner API

Send records and match settings to Dedupely's matching engine from your own software, and get matches back.

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The Partner API lets Dedupely partners add duplicate detection to their own product or workflow. You send records, from your own software or from a client's CRM, to Dedupely's matching engine as JSON, with your match settings, and you get the matches back. It's the same engine as the Dedupely dashboard, and nothing you send is stored. The Partner API is for partner accounts, and you turn it on by contacting support.

What you can do with the Partner API

Use What it means
Build it into your software If you sell a CRM or a data tool, offer deduplication in it without building a matching engine yourself.
Use it in client work Run a client list through it as a step in your own workflow, before the data goes back to them.
The same engine as the dashboard The same Match Settings, Advanced Filters and confidence scoring you already use in Dedupely, over your own JSON.

How to get access

  1. In your partner account, click Partner API in the left menu.
  2. Click Contact support for API access.
  3. Once it's switched on, you create and manage your API keys on the same page.

API keys belong to your partner account, not to each client.

The Partner API page in a partner account

How it works

  1. Your software sends records to Dedupely's matching engine as JSON, with the match settings you want to use.
  2. Dedupely compares them with the same Match Settings, Advanced Filters and confidence scoring as the dashboard.
  3. You get the matches back, and decide what to do with them in your own software.

Nothing you send is stored in Dedupely. The records stay in your software or your client's CRM.

Partner API or the dashboard?

Use the dashboard when… Use the Partner API when…
You dedupe a client's CRM directly, with Duplicate Searches, Merge Rules, Auto Merge and Merge History The records live in your own software, or you need matches as a step in your own process
You want Dedupely to merge the records in the CRM You want the matches back and handle the records yourself

For clients whose CRM Dedupely supports, connecting the CRM and working in the client's account is usually simpler. See Partner Dashboard.

What happens next

  • Support switches the API on for your partner account.
  • You create your API keys on the Partner API page and share them only with the people who build your integration.

FAQs about the Partner API

  • Who can use the Partner API? Partners. Contact support from the Partner API page to turn it on.
  • Is the data I send stored? No. Nothing you send is stored.
  • Does it use the same matching as the dashboard? Yes. The same Match Settings, Advanced Filters and confidence scoring.
  • Are API keys per client? No. They belong to your partner account.
  • Is there public API documentation? Not yet. Contact support for API access, and our team will help you get started.

Next up

Giving Your Client Temporary Access Give a client a login to their own account, with a role that fits and an end date.

Still stuck?

Our team helps on every plan and during the free trial, by chat, email or Zoom.

Portrait of Gaby Salinas

Behind the article

Gaby Salinas

Marketing Assistant at Dedupely

Gaby Salinas came to CRM data from marketing and advertising, so she looks at duplicates from two sides: the match and merge logic behind them, and what they do to the people using the CRM, like the rep who calls a customer twice, the admin who gets blamed and the cleanup nobody wants to start.

As Marketing Assistant at Dedupely, she follows how RevOps teams, end users, consultants and technical teams actually work with their data: the records they stop trusting, the workarounds they build and the moment they finally decide to clean up. What she finds shapes most of what Dedupely publishes.

Connect with Gaby on LinkedIn

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  • "Dedupely helped us to quickly de-duplicate hundreds of records, with a level of transparency that gives you confidence..."

    Grattan HPipedrive User

    Pipedrive Marketplace

Running CRM cleanup for clients? See the Partner Program