For Small Businesses
Clean Up Your CRM in an Afternoon, With No Ops Team Needed
Connect your CRM, see your duplicates in minutes, and merge them in bulk. Start with a 7-day free trial and 20 free merges, and stop paying for duplicate contacts.
No ops person, and duplicates you pay for
In a small team, nobody's job is cleaning the CRM. Lists, forms and quick manual entries add the same customers again, and in CRMs that price by contacts, every duplicate costs money. Dedupely shows your duplicates minutes after you connect, merges them in bulk, and merges new ones on a schedule.
Solutions to your biggest data challenges
Import lists without the repeats
Clean event and prospect lists before they reach the CRM, then catch what slipped through.
- CSV deduplicationClean one spreadsheet or several.
- Unlimited spreadsheetsSpreadsheets never count toward your plan.
- Multi-value fieldsKeep both emails when someone signs up twice.
- Duplicate SearchesPreset searches, ready from day one.
- Advanced FiltersFind what an import created.
- Dedupely IntelligenceFinds near matches your rules miss.
Pay for customers, not copies
Merge the backlog in bulk, then merge new duplicates on a schedule.
Catch customers entered twice
Find the records your team typed in twice, and keep each customer with the right owner.
How Dedupely compares for small businesses
| Criterion | Native CRM tools | Other dedupe tools | Dedupely |
|---|---|---|---|
| Merging in bulk | Most merge a few records at a time. Bulk merging needs a higher plan, or a request to support, in some CRMs. | Most support bulk merging. | Bulk merge with select-all, on every plan. |
| Cleaning files before import | Most match on a single key at import. Rows that don't match exactly become new records. | Several compare an import file against the CRM. Fewer clean the file itself. | Merges duplicates inside one or several CSV files before you import. |
| Choosing which values survive | Most keep the primary record's values unless you pick them one merge at a time. | Most offer merge rules, with varying detail. | Field-level and Primary record-level win/lose Merge Rules. |
| Merging new duplicates on a schedule | Most leave new duplicates for someone to find and merge by hand. | Some merge on a schedule. | Auto Merge on any schedule you set, with a dashboard for every run. |
Native CRM tools as of October 2026, from the help documentation of HubSpot, Salesforce, Pipedrive, Close, Nimble and Google Contacts.
What one small team cleaned up with Dedupely
Trusted by 20,000+ companies around the globe
Pricing
Dedupely is priced by the records you sync, not by seats, with unlimited users on every plan. Sync only the objects you need, and clean spreadsheets for free: they never count toward your record limit. Start with a 7-day free trial that includes 20 free merges.
See pricingSee how Dedupely works
Frequently asked questions
How quickly can I start merging?
Connect your CRM, choose the objects to sync, and the first sync usually takes 2–15 minutes for up to 50,000 records. Every object comes with preset Duplicate Searches, so you can review real matches and test your first merges right away.
Is there a free trial?
Yes. The 7-day free trial includes every core feature and 20 free merges. It's enough to connect your CRM, see your duplicates and test your Merge Rules on a few merges before you decide.
Do spreadsheets count toward my plan?
No. Spreadsheet imports are unlimited on every plan and don't count toward your record limit. Only the CRM records you sync count, added up across the objects and CRMs you connect, so you can turn off objects you're not cleaning.
Do I need to be technical to use Dedupely?
No. Preset Duplicate Searches, previews and Safety Settings are set up for you, and nothing changes in your CRM until you merge. If you get stuck, support is unlimited on every plan, by live chat, email or a Zoom call.
Which CRMs does Dedupely work with?
HubSpot, including the free version, Salesforce, Pipedrive, Close, Nimble and Google Contacts. You can also clean CSV files, on their own or combined, before you import them anywhere. If you use more than one CRM, connect them all: their records count together.
