Merge duplicate people, organizations, deals, leads and products: in bulk, on any field.

Trusted by 20,000+ companies around the globe
Pipedrive sells better without duplicates
Duplicates slow a rep down. Dedupely merges them in one pass.
Dedupely works with the fields and pipelines you already have. Matching runs on any field, exact or similar, and nothing about your setup changes.
Set the rules once and Dedupely applies them to every merge, across people, organizations, deals, leads and products: including the products Pipedrive's own merge tool leaves alone.
Pipedrive teams love Dedupely
“To say my contact list was a mess was an understatement.” Dedupely made deduplication, cleansing and selecting which data elements to retain a breeze. For the first time in forever, my contacts are in sync across Pipedrive, Microsoft 365 and my iPhone.
Pipedrive admins reach for it after a messy import, a migration, or a third-party sync that created records without checking first. Manual Review means nothing merges before you say so.
Every plan includes unlimited support. Most Pipedrive setups run inside an hour, and we stay with you through the first bulk merge.
Duplicate people and organizations split a deal history in two, so a rep opens one record and works from half the story. Dedupely merges them on rules you set, and the activities on both records come across.
Calls, emails and notes sit against a single person instead of being scattered across three.
Pipeline value counts once, and a deal stops hiding behind a duplicate organization.
Merging Pipedrive duplicates, start to finish
A full Pipedrive admin. The scopes cover contacts, deals, leads, products, activities and mail, because a merge has to carry associations across as well as field values.
Whole record types, not part of one. After the first sync, new records come across and new duplicates surface within about three minutes.
Associations move to the Primary. Multi-value fields let you choose exactly which emails and phone numbers survive, rather than taking whichever record wins.
Archived deals and leads. Pipedrive will not let either be updated or merged, so archiving behaves like deleting: unarchive one and it returns on its own.
No merge can be undonenot in Pipedrive, and not by any tool that merges through it. What stands in for undo: Manual Review holds every match until you approve it, Merge History records what each merge kept, and you can keep using Pipedrive's own merge button alongside it.
Managing duplicate Pipedrive contacts, three ways
| NativeMerge duplicates | Third partyOther dedupe tools | RecommendedDedupely | |
|---|---|---|---|
| Finds duplicates already in your account | Yes, on every plan | Yes | Yes, on any field you choose |
| How it matches | Identical name plus a shared phone, email or organization | Varies | Exact or similar, on any field, with company suffixes ignored |
| Bulk merge | No: one pair at a time | Usually | Whole result sets in one pass |
| Covers products | No | Varies | Yes, like any other record type |
| Runs on a schedule | No | Often a higher tier | Auto Merge, on every plan |
| What you pay for | Included | Often per user or per seat | Records synced. No per-user fee |
| CRMs on one plan | Pipedrive only | Often one per licence | HubSpot, Salesforce, Pipedrive and CSV |
Merge Pipedrive duplicates in 5 minutes
Three steps from account to first merge
Connect your account
Two clicks, as a full admin.
Match any field
Company suffixes ignored by default.
Merge whole groups
Bulk, single, or Auto Merge.
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FAQs
Pipedrive's tool is on every plan, and it matches on an identical name plus a shared phone, email or organization: then merges one pair at a time.
Dedupely matches on any field, exact or similar, groups every duplicate rather than pairs, and merges the whole group in one pass.
Because it compares names exactly. “Acme Ltd” and “Acme Limited” are not an exact match, so they stay apart.
Dedupely ignores common company suffixes and matches websites by domain root, which is where most duplicate organizations actually hide.
People, organizations, deals, leads and products.
Archived deals and leads stay out. Pipedrive will not let anything update or merge them, so Dedupely treats archiving the way it treats deleting: unarchive one and it comes back automatically.
Yes. Products are a record type like any other, matched on the fields you choose. Pipedrive's own merge feature does not cover them at all.
Associations move to the Primary by default, and multi-value fields let you pick exactly which emails and phone numbers survive.
Two exceptions worth knowing: file associations on leads, and follower associations on leads and products, are not changed by a merge.
You choose the Primary. Single-value fields keep the Primary's value unless a Merge Rule or your own selection says otherwise. Everything lands in Merge History.
Yes. Merge inside Pipedrive whenever you like. Dedupely keeps pulling the latest data and the two never conflict.
Yes. Manual Review holds every match until you approve it, and a match you reject stays out of later searches. Connecting your account merges nothing on its own.
Auto Match spots new duplicate people and organizations as they arrive. Auto Merge merges the ones that meet your rules, on the schedule you set, and Merge History keeps the record.
A full admin connection. Pipedrive scopes webhooks, objects and associations by permission level, so anything less means records or associations go missing from a merge.
The 7-day trial connects your account, syncs your records and runs searches, with unlimited support while you set it up.
Get started for free
20 free trial merges and as much free support as you need to get your duplicates under control.
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