A deep dive on your CRM for the duplicates that are easy, medium and hard to find.
Match on your rules, not a fixed list
Most CRMs decide what counts as a duplicate for you. Usually that means a name and an email compared exactly. The records that matter rarely line up that neatly.
Dedupely gives duplicate matching five match options you assign field by field.
Reach the fields others ignore
A company entered under two names never groups on a fixed list. Neither does a contact with a second address. The interesting duplicates live in the fields nobody compares.
Dedupely runs matching across any synced field including your custom ones.
Narrow the matching to what matters
One search across a whole CRM buries the matches you care about. The signal drowns in volume. Precision beats coverage here.
Dedupely restricts a search to one owner or one source or one date range and saves it.
Our core features
Our base dedupe features are fully included, no upsells.
20,000+ companies trust Dedupely
Customers like Dedupely for its ease-of-use and enhanced capabilities over native solutions.
"Dedupely was incredibly easy to set up, and the support team replied almost instantly each time I reached out. In just a few days, our 30K+ duplicates were completely gone! Great experience overall"
Pipedrive Marketplace "The app worked great and helped me a lot with hundreds of duplicates in Pipedrive."
Pipedrive user "Perfect solution for cleaning up CRM migration duplicates - works like a charm and saved us from a giant mess."
HubSpot Marketplace "Works really well, support is A++++++"
Pipedrive Marketplace "In a matter of maybe 30 minutes, without the need of exporting and importing or worse yet, manually reviewing/rejecting, Dedupely automatically took care of my [...] merge needs. So happy I found it"
HubSpot Marketplace "This tool made a week long project take a few hours. Definitely a go-to for deduplication processes."
HubSpot Marketplace "Much cleaner data thanks to this easy-to-use and affordable solution.The data in our CRM is much cleaner thanks to this App. Easy to use and relatively inexpensive."
HubSpot Marketplace "Fantastic time saver with great filters - auto and bulk merging made so much easier! Time saver and filters are great! Auto and bulk merge is simply easier with this tool."
HubSpot Marketplace "The application works great and when I was having difficulty setting up the matching rules their customer support was responsive and helped me get on the right track!"
Salesforce AppExchange "Dedupely is now my go-to deduplication tool when working with clients. Their product is best-in-class, [...] is both very easy to use/learn and highly customizable for more complex scenarios."
Salesforce AppExchange "Worked as expected and Nestor at Customer support was extremely helpful walking me through some nightmare duplicate issues we had. Highly recommend!"
HubSpot Marketplace "Easy to use tool that gives you much deeper logic than HubSpot’s native deduping abilities. Friendly and fast support team."
"Great support. They are on top of things, and answer questions very quickly."
Pipedrive Marketplace "We had 300k records in our CRM. Despite the large amount, Dedupely was perfect. The support was especially outstanding."
"Dedupely's ease of use and customer service is outstanding. It took away the huge headache we had of merging over 27,000 duplicate contacts."
"Worked very simply and effectively and suited my budget [...] No problems at all. Great support. Very happy to recommend a good app and integration."
"Perfect solution that delivers exactly as promised. Does exactly what we need it to. Great tool."
HubSpot Marketplace "Dedupely was huge in improving the quality of my CRM database. It saved me hours of manual merging."
"Incredibly effective at tackling massive duplicate data cleanup - exactly what we needed. Very helpful for cleaning up the massive amount of duplicate information that we had in our system."
HubSpot Marketplace "Dedupely is the solution for duplicate contacts in management systems. It prioritizes merging while keeping key data. Highly recommended for anyone using Pipedrive integration."
Pipedrive user "Delivers exactly what it promises with outstanding customer support and smooth onboarding experience. Great tool that works as promised. Great customer support - Nestor was super helpful onboarding."
HubSpot Marketplace "Dedupely helped us to quickly de-duplicate hundreds of records, with a level of transparency that gives you confidence in how those changes are being applied."
Pipedrive Marketplace "Our customers want to achieve great results fast. Everybody at HubSpot already knows what Dedupely can do, and we’re really excited to have them as part of the App Partner Program."
"I was really pleased with Dedupely. It's highly configurable and works well when used manually or for automated deduping. And the customer service is incredible. Responsive and incredibly helpful."
Salesforce AppExchange "It did more than I expected. Support is great!"
Pipedrive Marketplace "It couldn't have been much easier to connect to HubSpot and run my first dedupe. The online chat was always quick, and the ease of scheduling a Zoom call with support was so easy."
HubSpot user "I do recommend! A++ Pretty easy to use. Adequate reporting. SUPERB CUSTOMER SUCCESS!"
FAQs
Dedupely uses match options that you define to detect duplicates. You can compare fields like name, email, phone number, company name, or custom fields, using exact or similar matching. Once set, Dedupely scans your CRM and groups duplicates into match sets for you to review before merging. You have full control over the criteria used to detect duplicates, ensuring that only the right records are flagged for merging.
Yes! With Dedupely, you decide which records are considered duplicates by setting match options and merge rules. Match options define what counts as a duplicate, while merge rules control how individual fields are merged. Dedupely follows your CRM’s native merge structure, which means merging happens on a field-by-field basis: not by selecting a single “winning” record. You have full control over the logic, ensuring your most important data is kept.
Yes! You can create a search pad with your preferences and match options, to run and merge automatically, based on a schedule of your choice.
Dedupely gives you full control over what data is kept by letting you define merge rules for each field. You can choose to keep the most recently updated value, prioritize data over blanks, or apply custom logic, like selecting a specific owner or the highest score. Since merging happens field by field, you can preview results before confirming, and winning values are highlighted so you know exactly what will be kept.
Yes! You can manually review every merge before confirming, or use auto merge with pre-set safety rules to streamline the process.
No. Dedupely enhances your CRM’s duplicate management with more flexibility, automation, and advanced matching options.
Yes! Dedupely allows you to use filters to refine duplicate searches and focus only on the records that matter to you.
Our team is here to assist! You can access step-by-step guides in our Knowledge Base or reach out via chat, email, or Zoom for personalized support.
(We love Zooming, so feel free to book a call: we’re happy to walk through everything with you )
Yes! Our free trial gives you full access to all features and unlimited customer service. We help you set Dedupely up for your needs, so by the time your trial ends, you’ll have everything running smoothly.
Get started for free
20 free trial merges and as much free support as you need to get your duplicates under control.
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HubSpot Marketplace Running CRM cleanup for clients? See the Partner Program
