Mass merge and consolidate custom objects in your Salesforce instance.
Merge custom object records like any other
Clearing duplicates out of a custom object has meant code or exports or copy and paste. Every org does it differently. None of the ways are good.
Dedupely matches Salesforce custom objects on your own fields and merges them like any other record.
Keep your structure intact
Your objects and matching rules and workflows took real work. A cleanup that touches them costs more than the duplicates did. The cure should not need its own recovery plan.
Dedupely covers custom object fields with the same rules as native ones.
Let related lists follow the winner
Child records left pointing at a lost record are duplicates of another kind. Related lists quietly break. The audit finds it months later.
Dedupely moves child records to the surviving record and never overwrites data with blanks.
Chatter posts move with the record
A Salesforce merge keeps the feed of the record that survives and drops the rest.
Dedupely re-parents the Chatter feed instead. Posts, comments and @mentions from every record in the group are attached to the survivor, in the order they were written, so the conversation about an account reads as one thread rather than the part that happened to be on the winning record. Nothing is written to your org beyond the merge itself.
Followers come across as well.
Anyone following a record that merged away follows the survivor, so a rep does not silently stop receiving updates on an account they were watching. Merge History records the feed that moved with every other value the merge kept.
Why Dedupely?
Dedupely offers something others don't.
The big Salesforce dedupe names are built for certified admins. Teams tell us the rules take training to write and the pricing takes a committee to approve. Some vendors now turn away smaller orgs altogether.
Dedupely keeps it simple. Every feature is on every plan, custom objects included, and the price follows the records you sync rather than seats or tiers.
Nothing installs inside your org and your rules and workflows stay untouched. Support is unlimited, and on a large org we go through your Match Options with you before anything merges.
Start merging in 5 minutes
Three steps from org to first merge
Connect your org
OAuth, with the REST API enabled.
Match any field
Standard or custom, exact or similar.
Merge through the API
In bulk, one by one, or scheduled.
20,000+ businesses
feel the magic
Questions about duplicate custom objects in Salesforce
Any custom object in your org, matched on any field it carries, including objects with no name or email to match on.
Related records re-point at the survivor, so a lookup is not left pointing at a record that was merged away.
It can, exactly as it would for a manual merge. The API reports the failure and Dedupely shows which record it was, so you can fix the rule or the data.
Merge History keeps every merge, the records in it and the values kept, for custom objects as for standard ones.
Get started for free
20 free trial merges and as much free support as you need to get your duplicates under control.
Alina T
Sales Operations Specialist, FieldBee
Running CRM cleanup for clients? See the Partner Program






