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Merge custom object records in Salesforce

Mass merge and consolidate custom objects in your Salesforce instance.

(No credit card needed)

Merge custom object records like any other

Clearing duplicates out of a custom object has meant code or exports or copy and paste. Every org does it differently. None of the ways are good.

Dedupely matches Salesforce custom objects on your own fields and merges them like any other record.

The New Duplicate Search panel, with fields to match chosen: First Name on Similar, Last Name on Exact, Email on Domain Root.
Merge Rules by field: Email keeps Primary and appends others, Phone Number keeps the most recent.

Keep your structure intact

Your objects and matching rules and workflows took real work. A cleanup that touches them costs more than the duplicates did. The cure should not need its own recovery plan.

Dedupely covers custom object fields with the same rules as native ones.

Let related lists follow the winner

Child records left pointing at a lost record are duplicates of another kind. Related lists quietly break. The audit finds it months later.

Dedupely moves child records to the surviving record and never overwrites data with blanks.

Merge History: each merge with its record count and an Export CSV link for the original values.

Chatter posts move with the record

A Salesforce merge keeps the feed of the record that survives and drops the rest.

Dedupely re-parents the Chatter feed instead. Posts, comments and @mentions from every record in the group are attached to the survivor, in the order they were written, so the conversation about an account reads as one thread rather than the part that happened to be on the winning record. Nothing is written to your org beyond the merge itself.

Followers come across as well.

Anyone following a record that merged away follows the survivor, so a rep does not silently stop receiving updates on an account they were watching. Merge History records the feed that moved with every other value the merge kept.

Two Chatter posts from a merged record joining the surviving record’s feed, in the order they were written.

Why Dedupely?

Dedupely offers something others don't.

The big Salesforce dedupe names are built for certified admins. Teams tell us the rules take training to write and the pricing takes a committee to approve. Some vendors now turn away smaller orgs altogether.

Dedupely keeps it simple. Every feature is on every plan, custom objects included, and the price follows the records you sync rather than seats or tiers.

Nothing installs inside your org and your rules and workflows stay untouched. Support is unlimited, and on a large org we go through your Match Options with you before anything merges.

"I was really pleased with Dedupely. It's highly configurable and works well when used manually or for automated deduping. And the customer service is incredible. Responsive and incredibly helpful."

Start merging in 5 minutes

Three steps from org to first merge

The Connect a CRM screen in Dedupely, showing a Salesforce tile with a Connect button and a Sandbox Supported label.
STEP 1

Connect your org

OAuth, with the REST API enabled.

A list of Duplicate Searches on companies, each with its match count.
STEP 2

Match any field

Standard or custom, exact or similar.

Auto Merge Settings for one search, with its schedule and an Enable button.
STEP 3

Merge through the API

In bulk, one by one, or scheduled.

20,000+ businesses
feel the magic

Mercy Housing logo
Tillhub logo
Efecte logo
David J Anderson - School of Management logo
Taphome logo
Target 3D logo
Fieldbee logo
YCharts logo
Netlify logo

"Dedupely is now my go-to deduplication tool when working with clients. Their product is best-in-class, [...] is both very easy to use/learn and highly customizable for more complex scenarios."

"The application works great and when I was having difficulty setting up the matching rules their customer support was responsive and helped me get on the right track!"

Questions about duplicate custom objects in Salesforce

Which custom objects can be deduplicated?

Any custom object in your org, matched on any field it carries, including objects with no name or email to match on.

Do lookup relationships survive?

Related records re-point at the survivor, so a lookup is not left pointing at a record that was merged away.

Will a validation rule block a merge?

It can, exactly as it would for a manual merge. The API reports the failure and Dedupely shows which record it was, so you can fix the rule or the data.

Is there a record of what was merged?

Merge History keeps every merge, the records in it and the values kept, for custom objects as for standard ones.

Get started for free

20 free trial merges and as much free support as you need to get your duplicates under control.

"I do recommend! A++ Pretty easy to use. Adequate reporting. SUPERB CUSTOMER SUCCESS!"
Alina T

Alina T

Sales Operations Specialist, FieldBee

51–100 employees

Running CRM cleanup for clients? See the Partner Program

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