4.9/5 · 218 reviews on the HubSpot App Marketplace

Deduplicate leads in HubSpot

Merge your duplicate leads and stop calling leads you’ve already sold.

(No credit card needed)

Stop duplicate leads at the source

A form fill and a meeting booking each open their own lead. A lifecycle change opens another. The same person ends up in the queue three times.

Dedupely groups duplicate leads in HubSpot however each one was created.

A match option dropdown open on a column: None, Exact, Similar, Fuzzy, Similar Words and Domain Root.
A duplicate group of three records selected, with the same phone number written three ways, beside a Merge selected button.

Give reps a queue they can trust

Duplicate leads make the queue look busier than it is. What you know about a prospect splits across rows. Reps stop believing the list.

Dedupely merges the copies and leaves one lead per prospect with the history intact.

Keep the queue clean

Clearing duplicate leads by hand is a job that comes back every week. The same forms keep making more. Nobody keeps up forever.

Dedupely runs the searches you trust on a schedule and tells you when new ones appear.

The Automate menu: Auto Match enabled, and Auto Merge on a weekly schedule.
HubSpot Salesforce

Works with the HubSpot-Salesforce Integration

If your portal syncs with Salesforce, Dedupely spots it the moment you connect.

It reads the properties HubSpot writes on every linked record, so there is nothing to configure: no custom fields, no Workflows, no change to your integration settings.

Every company merge then keeps the Salesforce-linked record, so the Account on the other side never ends up pointing at a record that stopped existing. Linked records carry a Salesforce badge in your search results.

When two records in a match are linked to different Salesforce Accounts, no survivor is safe: so Dedupely holds that match and tells you why. Connect Salesforce as well and one button merges those Accounts first.

Why customers choose us

Configurable without becoming a project.

Dedupely is between tools that take weeks to learn and others that don’t give you any options. Match on any property, set a rule on any field, and still run your first merge the day you connect.

Our pricing.

It follows the records you sync. No per-user fee, no feature matrix and no tiers.

We go deeper.

The hard merges are the ones where both records look right. Dedupely turns those into a single click between two sensible options.

"It couldn't have been much easier to connect to HubSpot and run my first dedupe. The online chat was always quick, and the ease of scheduling a Zoom call with support was so easy."

Merge HubSpot duplicates in 5 minutes

Three steps from portal to first merge

The Connect a CRM screen in Dedupely, showing a HubSpot tile with a Connect button.
STEP 1

Connect your portal

Two clicks, through HubSpot's API.

A list of Duplicate Searches on companies, each with its match count.
STEP 2

Match any property

Default searches, or build your own.

Auto Merge Settings for one search, with its schedule and an Enable button.
STEP 3

Merge in bulk

Whole groups, singly, or scheduled.

20,000+ businesses
feel the magic

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"Perfect solution for cleaning up CRM migration duplicates - works like a charm and saved us from a giant mess."

"Easy to use tool that gives you much deeper logic than HubSpot’s native deduping abilities. Friendly and fast support team."

Questions about duplicate leads in HubSpot

How is a duplicate lead different from a duplicate contact in HubSpot?

A lead is a prospecting object that sits on top of a contact. Two leads can point at the same person, so the prospecting queue shows them twice even when the underlying contact is single.

Does merging leads change the contact behind them?

No. The lead records merge; the contact they reference is untouched unless you run a contact search as well.

What happens to lead stage and the prospecting queue?

Merge Rules decide which stage survives. The queue then shows one entry, so a sequence is not sent twice to the same prospect.

Can I match leads on something other than name?

Yes. Any lead property, including the associated contact's email or company, and several of them at once.

Get started for free

20 free trial merges and as much free support as you need to get your duplicates under control.

"Dedupely was incredibly easy to set up, and the support team replied almost instantly each time I reached out. In just a few

Yuliya

Pipedrive User

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