4.9/5 · 218 reviews on the HubSpot App Marketplace

Deduplicate custom objects in HubSpot

Stop with manual one-off tricks and keep your custom objects duplicate-free.

(No credit card needed)

Deduplicate the custom objects you built

Custom objects hold what your business actually runs on. Cleaning them has meant working the list one record at a time. That does not scale past the first afternoon.

Dedupely matches on any property your custom objects carry.

The New Duplicate Search panel, with fields to match chosen: First Name on Similar, Last Name on Exact, Email on Domain Root.
Merge Rules by field: Email keeps Primary and appends others, Phone Number keeps the most recent.

Keep your structure as it is

You spent months designing those objects and properties. A cleanup should not rearrange them. Nobody wants a tool with opinions about their schema.

Dedupely applies your Merge Rules to custom object properties exactly as it does to native ones.

Let the timeline stay put

The worry is the history going with the record that loses. Notes and attachments and call logs. That fear is what stalls custom object cleanups.

Dedupely keeps the original values of every record, exportable as CSV.

The Automate menu: Auto Match enabled, and Auto Merge on a weekly schedule.
HubSpot Salesforce

Works with the HubSpot-Salesforce Integration

If your portal syncs with Salesforce, Dedupely spots it the moment you connect.

It reads the properties HubSpot writes on every linked record, so there is nothing to configure: no custom fields, no Workflows, no change to your integration settings.

Every company merge then keeps the Salesforce-linked record, so the Account on the other side never ends up pointing at a record that stopped existing. Linked records carry a Salesforce badge in your search results.

When two records in a match are linked to different Salesforce Accounts, no survivor is safe: so Dedupely holds that match and tells you why. Connect Salesforce as well and one button merges those Accounts first.

Why customers choose us

Configurable without becoming a project.

Dedupely is between tools that take weeks to learn and others that don’t give you any options. Match on any property, set a rule on any field, and still run your first merge the day you connect.

Our pricing.

It follows the records you sync. No per-user fee, no feature matrix and no tiers.

We go deeper.

The hard merges are the ones where both records look right. Dedupely turns those into a single click between two sensible options.

"It couldn't have been much easier to connect to HubSpot and run my first dedupe. The online chat was always quick, and the ease of scheduling a Zoom call with support was so easy."

Merge HubSpot duplicates in 5 minutes

Three steps from portal to first merge

The Connect a CRM screen in Dedupely, showing a HubSpot tile with a Connect button.
STEP 1

Connect your portal

Two clicks, through HubSpot's API.

A list of Duplicate Searches on companies, each with its match count.
STEP 2

Match any property

Default searches, or build your own.

Auto Merge Settings for one search, with its schedule and an Enable button.
STEP 3

Merge in bulk

Whole groups, singly, or scheduled.

20,000+ businesses
feel the magic

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"Much cleaner data thanks to this easy-to-use and affordable solution.The data in our CRM is much cleaner thanks to this App. Easy to use and relatively inexpensive."

"Perfect solution for cleaning up CRM migration duplicates - works like a charm and saved us from a giant mess."

Questions about duplicate custom objects in HubSpot

Can Dedupely deduplicate any HubSpot custom object?

Any custom object your portal defines, on any property it carries, including objects HubSpot's own duplicate tool does not cover.

How do I match records that have no email or name?

Pick whatever identifies the record: a reference number, a serial, an external ID. Exact matching on one genuinely unique property is usually enough.

What happens to the associations on a custom object?

They move to the surviving record, the same as a standard object. Contacts, companies and deals linked to the secondary are re-pointed.

Do custom object merges appear in Merge History?

Yes. Every merge is recorded with the records involved and the values kept, whatever the object type.

Get started for free

20 free trial merges and as much free support as you need to get your duplicates under control.

"Dedupely helped us to quickly de-duplicate hundreds of records, with a level of transparency that gives you confidence..."

Grattan H

Pipedrive User

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