Stop with manual one-off tricks and keep your custom objects duplicate-free.
Deduplicate the custom objects you built
Custom objects hold what your business actually runs on. Cleaning them has meant working the list one record at a time. That does not scale past the first afternoon.
Dedupely matches on any property your custom objects carry.
Keep your structure as it is
You spent months designing those objects and properties. A cleanup should not rearrange them. Nobody wants a tool with opinions about their schema.
Dedupely applies your Merge Rules to custom object properties exactly as it does to native ones.
Let the timeline stay put
The worry is the history going with the record that loses. Notes and attachments and call logs. That fear is what stalls custom object cleanups.
Dedupely keeps the original values of every record, exportable as CSV.
Works with the HubSpot-Salesforce Integration
If your portal syncs with Salesforce, Dedupely spots it the moment you connect.
It reads the properties HubSpot writes on every linked record, so there is nothing to configure: no custom fields, no Workflows, no change to your integration settings.
Every company merge then keeps the Salesforce-linked record, so the Account on the other side never ends up pointing at a record that stopped existing. Linked records carry a Salesforce badge in your search results.
When two records in a match are linked to different Salesforce Accounts, no survivor is safe: so Dedupely holds that match and tells you why. Connect Salesforce as well and one button merges those Accounts first.
Why customers choose us
Configurable without becoming a project.
Dedupely is between tools that take weeks to learn and others that don’t give you any options. Match on any property, set a rule on any field, and still run your first merge the day you connect.
Our pricing.
It follows the records you sync. No per-user fee, no feature matrix and no tiers.
We go deeper.
The hard merges are the ones where both records look right. Dedupely turns those into a single click between two sensible options.
Merge HubSpot duplicates in 5 minutes
Three steps from portal to first merge
Connect your portal
Two clicks, through HubSpot's API.
Match any property
Default searches, or build your own.
Merge in bulk
Whole groups, singly, or scheduled.
20,000+ businesses
feel the magic
Questions about duplicate custom objects in HubSpot
Any custom object your portal defines, on any property it carries, including objects HubSpot's own duplicate tool does not cover.
Pick whatever identifies the record: a reference number, a serial, an external ID. Exact matching on one genuinely unique property is usually enough.
They move to the surviving record, the same as a standard object. Contacts, companies and deals linked to the secondary are re-pointed.
Yes. Every merge is recorded with the records involved and the values kept, whatever the object type.
Get started for free
20 free trial merges and as much free support as you need to get your duplicates under control.
Grattan H
Pipedrive User
Running CRM cleanup for clients? See the Partner Program






