Stop with manual one-off tricks and keep your custom objects duplicate-free.
Deduplicate the custom objects you built
Custom objects hold what your business actually runs on. Cleaning them has meant working the list one record at a time. That does not scale past the first afternoon.
Dedupely matches on any property your custom objects carry.
Keep your structure as it is
You spent months designing those objects and properties. A cleanup should not rearrange them. Nobody wants a tool with opinions about their schema.
Dedupely applies your Merge Rules to custom object properties exactly as it does to native ones.
Let the timeline stay put
The worry is the history going with the record that loses. Notes and attachments and call logs. That fear is what stalls custom object cleanups.
Dedupely keeps the original values of every record, exportable as CSV.
Merge HubSpot duplicates in 5 minutes
Three steps from portal to first merge
Connect your portal
Two clicks, through HubSpot's API.
Match any property
Default searches, or build your own.
Merge in bulk
Whole groups, singly, or scheduled.
20,000+ businesses
feel the magic
"Easy to use tool that gives you much deeper logic than HubSpot’s native deduping abilities. Friendly and fast support team."
"Incredibly effective at tackling massive duplicate data cleanup - exactly what we needed. Very helpful for cleaning up the massive amount of duplicate information that we had in our system."
"In a matter of maybe 30 minutes, without the need of exporting and importing or worse yet, manually reviewing/rejecting, Dedupely automatically took care of my [...] merge needs. So happy I found it"
"Perfect solution for cleaning up CRM migration duplicates - works like a charm and saved us from a giant mess."
"This tool made a week long project take a few hours. Definitely a go-to for deduplication processes."
"Perfect solution that delivers exactly as promised. Does exactly what we need it to. Great tool."
"Much cleaner data thanks to this easy-to-use and affordable solution.The data in our CRM is much cleaner thanks to this App. Easy to use and relatively inexpensive."
"Fantastic time saver with great filters - auto and bulk merging made so much easier! Time saver and filters are great! Auto and bulk merge is simply easier with this tool."
"Worked as expected and Nestor at Customer support was extremely helpful walking me through some nightmare duplicate issues we had. Highly recommend!"
"Delivers exactly what it promises with outstanding customer support and smooth onboarding experience. Great tool that works as promised. Great customer support - Nestor was super helpful onboarding."
FAQs
It does the part that tool leaves undone. HubSpot shows you two records at a time and asks you to merge them one pair at a time. Dedupely groups every duplicate it finds, however many are in the group, and merges the whole set in one pass.
Its matching is built around pairs. Duplicates arrive in threes and fours, so a pair-based tool leaves the rest behind and you find them again next quarter.
Dedupely matches on the fields you choose (Email, Company, any custom property) and puts every record that matches into one group.
Yes. HubSpot's own Manage duplicates is a Professional and Enterprise feature, so on Free and Starter portals it is not there at all. Dedupely connects to any portal through the API.
Contacts, companies, deals, leads, tickets and your custom objects, on every field those objects carry rather than a fixed list.
New records reach Dedupely within about three minutes, so a duplicate created this morning is findable the same morning. Most merges finish in under ten seconds; leads take a little longer.
HubSpot creates a new ID for the merged record and retires both originals: that is HubSpot's behaviour, whether you merge by hand or through the API, and no tool can override it. Inside HubSpot the old IDs redirect to the new record.
It matters if an outside system stores HubSpot IDs. Re-fetch the record there and it resolves.
No. On a portal running the HubSpot-Salesforce Integration, company merges are integration-aware: the Salesforce-linked record always survives, and a match whose records point at two different Salesforce Accounts is held for you to decide rather than merged.
You choose the Primary. Merge Rules decide the rest field by field: keep the newest value, take a value over a blank, or pin a field to the Primary. Every merge lands in Merge History with what it kept.
Yes. Manual Review holds every match until you approve it, and a match you reject stays out of later searches. Connecting your portal merges nothing on its own.
Auto Match finds new duplicates as records arrive. Auto Merge merges the ones that meet your rules, on the schedule you set. Filter a search by lifecycle stage, deal stage or property value first, so automation only touches the segment you trust.
Yes. The 7-day trial connects your portal, syncs your records and runs searches, with unlimited support while you set it up. Nothing merges until you merge it.
Get started for free
20 free trial merges and as much free support as you need to get your duplicates under control.
Or sign up with Google
H Chitty
HubSpot User
HubSpot Marketplace 
Alina T
Sales Operations Specialist, FieldBee
R McNaught
HubSpot User
HubSpot Marketplace 
John K
Head of Marketing, David J Anderson School of Management
Pipedrive user 
Samo J
Founder & CSO, TapHome
Pipedrive user M Weppner
Yuliya
Pipedrive User
Pipedrive Marketplace D Wright
HubSpot User
HubSpot Marketplace Shawnee K
Salesforce User
Salesforce AppExchange DiBlasio S
HubSpot User
HubSpot Marketplace Laura R
Salesforce User
Salesforce AppExchange Emily K
Mercy Housing
HubSpot user Paweł S
Pipedrive User
Pipedrive Marketplace Grattan H
Pipedrive User
Pipedrive Marketplace 
Scott B
VP Platform Ecosystem, HubSpot
Burchard J
HubSpot User
HubSpot Marketplace 
Sean B
Managing Director, Legal CPD
Isaac J
Salesforce User
Salesforce AppExchange Larry D
Pipedrive User
Pipedrive Marketplace Andy G
Pipedrive User
Pipedrive Marketplace 
Simon W
Tillhub
Allan R
Co-founder & Managing Director, Target3D
Marco S
Information Systems Manager, Efecte
A Team
HubSpot User
HubSpot Marketplace J Eddie
HubSpot User
HubSpot Marketplace A Grogan-Crane
HubSpot User
HubSpot Marketplace Wasmer D
HubSpot User
HubSpot Marketplace Running CRM cleanup for clients? See the Partner Program
