4.9/5 · 218 reviews on the HubSpot App Marketplace

Deduplicate companies in HubSpot

Bulk merge HubSpot companies and keep everything where it needs to be.

(No credit card needed)

Find your duplicate companies

Most duplicate companies arrive through an integration. A record written without a domain has nothing to match on. The same business ends up filed under its legal name and its trading name.

Dedupely matches HubSpot companies on the name or the address or the web domain.

The New Duplicate Search panel, with fields to match chosen: First Name on Similar, Last Name on Exact, Email on Domain Root.
Merge Rules by field: Email keeps Primary and appends others, Phone Number keeps the most recent.

Get the account view back

One record ends up with a few contacts. The other holds the rest along with the sales history. Neither shows you the account.

Dedupely merges duplicate companies and puts everything back under one business.

Bulk merge companies in HubSpot

A company cleanup is usually thousands of records deep. Nobody has the week it would take by hand. So it keeps getting postponed.

Dedupely clears the whole backlog in one pass with rules you control.

A duplicate group of three records selected, with the same phone number written three ways, beside a Merge selected button.
HubSpot Salesforce

Works with the HubSpot-Salesforce Integration

If your portal syncs with Salesforce, Dedupely spots it the moment you connect.

It reads the properties HubSpot writes on every linked record, so there is nothing to configure: no custom fields, no Workflows, no change to your integration settings.

Every company merge then keeps the Salesforce-linked record, so the Account on the other side never ends up pointing at a record that stopped existing. Linked records carry a Salesforce badge in your search results.

When two records in a match are linked to different Salesforce Accounts, no survivor is safe: so Dedupely holds that match and tells you why. Connect Salesforce as well and one button merges those Accounts first.

Why customers choose us

Configurable without becoming a project.

Dedupely is between tools that take weeks to learn and others that don’t give you any options. Match on any property, set a rule on any field, and still run your first merge the day you connect.

Our pricing.

It follows the records you sync. No per-user fee, no feature matrix and no tiers.

We go deeper.

The hard merges are the ones where both records look right. Dedupely turns those into a single click between two sensible options.

"It couldn't have been much easier to connect to HubSpot and run my first dedupe. The online chat was always quick, and the ease of scheduling a Zoom call with support was so easy."

Merge HubSpot duplicates in 5 minutes

Three steps from portal to first merge

The Connect a CRM screen in Dedupely, showing a HubSpot tile with a Connect button.
STEP 1

Connect your portal

Two clicks, through HubSpot's API.

A list of Duplicate Searches on companies, each with its match count.
STEP 2

Match any property

Default searches, or build your own.

Auto Merge Settings for one search, with its schedule and an Enable button.
STEP 3

Merge in bulk

Whole groups, singly, or scheduled.

20,000+ businesses
feel the magic

Mercy Housing logo
Tillhub logo
Efecte logo
David J Anderson - School of Management logo
Taphome logo
Target 3D logo
Fieldbee logo
YCharts logo
Netlify logo

"Perfect solution that delivers exactly as promised. Does exactly what we need it to. Great tool."

"In a matter of maybe 30 minutes, without the need of exporting and importing or worse yet, manually reviewing/rejecting, Dedupely automatically took care of my [...] merge needs. So happy I found it"

Questions about duplicate companies in HubSpot

How does domain matching handle subdomains and regional sites?

Domain Root strips www, subdomains and country suffixes, so acme.co.uk and shop.acme.com group with acme.com. Turn it off if your business genuinely treats those as separate accounts.

What happens to the contacts and deals attached to a duplicate company?

Associations move to the surviving company. Every contact, deal and ticket that pointed at the secondary is re-pointed, so nothing is left orphaned.

Can I merge companies without flattening the parent and child hierarchy?

The surviving company keeps its parent, and any children of the secondary are re-parented to it. The hierarchy survives the merge.

Two companies have different owners. Which one is kept?

Whichever your Merge Rules say. Set the owner property to keep the primary's value, the oldest, the newest or the non-empty one, and it applies to every merge in the run.

Get started for free

20 free trial merges and as much free support as you need to get your duplicates under control.

"It couldn't have been much easier to connect to HubSpot and run my first dedupe."

Emily K

Mercy Housing

HubSpot MarketplaceHubSpot user

Running CRM cleanup for clients? See the Partner Program

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