Finally. Deduplication that just works.
How Dedupely helps you find and merge duplicate records in your CRM, in minutes.
- FindDedupely IntelligenceNEWAI matching with nothing to set up.
- FindCustom field supportMatch on any native or custom field.
- FindAuto MatchKnow when new duplicates show up.
- ReviewManual ReviewSet uncertain matches aside.
- ReviewReject matchesKeep non-duplicates out of your searches.
- MergeBulk mergeMerge thousands of matches at once.
- MergeKeep the right dataMerge Rules decide what each merge keeps.
- MergeUnlimited merging*With Duplicate Searches, on every plan.
- Keep it cleanAuto MergeMerge recurring duplicates on a schedule.
Find
Find
Find
Review
Review
Merge
Merge
Merge
Keep it clean*Unlimited merging with Dedupely Intelligence is included in yearly subscriptions.
Works with your current CRM
How it works
Find and merge your CRM duplicates in four steps
Step 1
Find your duplicates
Build Duplicate Searches on the fields you choose, with Exact, Similar, Fuzzy, Similar Words and Domain Root matching.
- NEWDedupely Intelligence. Finds what your search rules miss.
- NEWAuto Match. Keeps matching in the background and lets you know when new matches reach your threshold.
- Filters. Focus each search on the records that matter, by owner, source, date or any synced field.
Step 2
Review only what needs you
Merge the clear duplicates and deal with the uncertain ones later, without stopping your work.
- NEWManual Review. Send the matches you're unsure about here and check them when you're ready.
- NEWExcluded Matches. Matches that hit your Safety Settings are set aside, so bulk merging and Auto Merge skip them.
- NEWRejected Matches. Mark a match as not a duplicate and it stops showing up. Restore it any time.
Step 3
Merge without losing important data
Merge one match, a selection or thousands at once.
- Bulk, single and custom merge. Choose how to merge based on the duplicate and what your CRM needs.
- Merge Rules. Choose the primary record and the value to keep in each field.
- Preview. See the merged record before you merge.
Step 4
Keep it clean
Put Auto Merge on any Duplicate Search, so recurring duplicates are merged without you.
- Auto Merge. Runs on the schedule you set, like every Monday between 8 and 9 AM.
- CSV deduplication. Clean spreadsheets before you import them.
Merge with confidence
Control what every merge looks like
Merges change your live CRM, so every step is built to show you the result first and keep a record after.
-
Safety Settings
On by default. Oversized matches and matches built on placeholder data are set aside before any merge.
-
Preview
See the merge outcome before you merge.
-
Merge Rules
Choose the primary record, or set outcomes at a field level.
-
Merge History
Every merge logged, with the original values exportable as a CSV.
-
Audit Log
Every merge and settings change in your account, tracked in one place.
-
Custom Merge
For high-stakes merges, choose every value yourself, field by field.
Built on top of your CRM’s own tools
Dedupely adds what your CRM’s duplicate tool is missing: more ways to match, bulk merging, automation and control over every merge.
| Compared | Your CRM’s built-in tool | Dedupely |
|---|---|---|
| Matching | Set rules, usually name or email | Any field, five match types |
| Merging | One pair at a time | Thousands of matches at once |
| New duplicates | Found and merged by hand | Auto Match and Auto Merge |
| Field values kept | Varies by CRM | Your Merge Rules decide |
| CRMs covered | One CRM | 7 integrations in one account |
Security & Privacy
Security and privacy is at the core of everything we build. We are certified through ISO 27001, ISO 27017, and ISO 27018, to ensure your data is always protected.
Trust Center
Access and review our ISO and security controls for proper due diligence.
Simple pricing
Our prices are tailored to the number of records in your CRM.
7-day free trialAll features included in yearly subscriptions.
FAQs
You build Duplicate Searches on the fields you choose, with a match type for each. Dedupely Intelligence also finds duplicates with nothing to set up.
Yes. Merge Rules choose the primary record and the value to keep in each field, and you can preview every merge first.
Yes, within 30 days for most merges. Undoing adds the records back to your CRM and moves the match to Rejected Matches, so we recommend treating merges as permanent. Merge History keeps the original values of every merge, plus who merged and when.
Yes. Auto Match finds new duplicates in the background, and Auto Merge merges them on the schedule you set.
No. It works on top of it, with more ways to match, bulk merging and automation.
7 days, 20 free merges, unlimited support and no credit card. You can test matching, Auto Match, Manual Review and Merge Rules on your own CRM.
Get started for free
20 free trial merges and as much free support as you need to get your duplicates under control.
Marco S
Information Systems Manager, Efecte
Running CRM cleanup for clients? See the Partner Program
Running CRM cleanup for clients? See the Partner Program
