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How to Take Advantage of The Social Side of HubSpot

on July 20, 2018

Aside from being a CRM, HubSpot has additional digital marketing features to help you perform all of your marketing duties in one place.

In this post, we are going to talk about social media management tools you can take advantage of in HubSpot:

Scheduled Social Publishing

Rather than taping multiple social scheduling apps and platforms together, HubSpot lets you handle this from one place. This is handy because of the existing data you have across the HubSpot platform. All you have to do is worry about making great content.

Social Reporting System

HubSpot has a reporting system that helps you clearly understand your KPIs. Those include:

  • ROI (return on Investment)
  • Social Reach
  • Engagement Rates
  • Clicks Per Message
  • Interaction Per Message

    

It’s easy to gauge the click-through rates, engagement and factor your ROI from these stats. This gives you a direction the wind is blowing and let’s you know what to stop publishing and which types of content you should double down on.

Quicker Access to Your Audience

Since you have everything in one place it’s easier to connect in one click with your followers and connections. You get all of the social media inboxes and direct messaging features. This not only saves time it gives your team more power to access your audience.

 

Many people understand the many benefits that HubSpot has to offer in inbound marketing, but not so many users realize how HubSpot can improve their relationships with their clients, and future clients, through social media.

Now that you know this, go ahead and explore everything HubSpot can do for you and your business. If you are looking for an all-inclusive digital marketing solution then HubSpot is your best option.