# CRM Deduplication for RevOps and Sales Ops Teams | Dedupely > One record per customer for sales, marketing and service: shared Merge Rules, review queues by owner, the HubSpot–Salesforce sync, and no per-user fees. - URL: https://dedupe.ly/solutions/revops - Section: solutions - Site index: https://dedupe.ly/llms.txt - Any page: append `.md` to its URL for this plain-text form --- Solutions RevOps Teams For RevOps Teams ## Clean CRM Data for Every Report, Route and Handoff Give sales, marketing and service one record per customer. Merge duplicates across objects and syncs with rules every team agrees on, with unlimited users and no per-user fees. [Try for free](https://v2.app.dedupe.ly/signup)[Talk to sales](https://meetings.dedupe.ly/meetings/gaby-salinas/talk-to-sales) ### One customer, one record, for every team When sales, marketing and service each create records their own way, the same customer ends up split across contacts, companies and deals. Reports count them twice, routing sends them to the wrong owner, and every handoff starts with a cleanup. Dedupely gives each team its own searches and one shared set of Merge Rules, so every merge ends the same way. ### Solutions to your biggest data challenges #### Trust every report Count each customer once, across every object and both sides of the sync. [Clean up the HubSpot–Salesforce sync](https://dedupe.ly/solutions/hubspot-salesforce-sync) - [Duplicate Searches Find duplicate contacts, companies and deals on any field.](https://dedupe.ly/knowledge-base/duplicate-searches) - [Dedupely Intelligence Finds near matches your rules miss.](https://dedupe.ly/knowledge-base/dedupely-intelligence) - [HubSpot–Salesforce sync Merge in both CRMs at once.](https://dedupe.ly/knowledge-base/merging-with-hubspot-salesforce-integration) - [Domain Root matching acme.com and acme.co.uk group under one company.](https://dedupe.ly/knowledge-base/match-options) - [Advanced Filters Focus a search on one source, owner or date.](https://dedupe.ly/knowledge-base/filters) - [Merge History Every merge, exportable as a CSV.](https://dedupe.ly/knowledge-base/merge-history) #### Keep ownership and routing right Decide once who keeps an account, and apply it to every merge. [Clean up duplicates your reps create](https://dedupe.ly/solutions/manual-entry) - [Merge Rules Decide which values win, field by field.](https://dedupe.ly/knowledge-base/merge-rules) - [Owner rules The owner of the oldest record keeps the account.](https://dedupe.ly/knowledge-base/merge-rules) - [Lose Rules Former employees never win an account.](https://dedupe.ly/knowledge-base/merge-rules) - [Match Settings Nicknames, typos and phone formats.](https://dedupe.ly/knowledge-base/match-options) - [Manual Review The account owner decides the close calls.](https://dedupe.ly/knowledge-base/manual-review) - [Rejected matches False matches stay out for good.](https://dedupe.ly/knowledge-base/rejected-matches) #### Automate the cleanup across teams Give every source its own search and schedule, and review only what needs a person. [Clean up duplicates from third-party tools](https://dedupe.ly/solutions/integrations) - [Auto Merge Merges your tested searches on a schedule you set.](https://dedupe.ly/knowledge-base/auto-merge) - [Auto Match An email to everyone when matches build up.](https://dedupe.ly/knowledge-base/auto-match) - [Merge Safety Very large matches and placeholder data set aside.](https://dedupe.ly/knowledge-base/merge-safety) - [One search per source Each tool gets its own fields, rules and schedule.](https://dedupe.ly/knowledge-base/duplicate-searches) - [Unlimited users Admin and User roles, with no per-user fees.](https://dedupe.ly/knowledge-base/users) - [Audit Log Who merged, scanned or changed what, and when.](https://dedupe.ly/knowledge-base/audit-log) ### How Dedupely compares for RevOps teams | Criterion | Native CRM tools | Other dedupe tools | Dedupely | | --- | --- | --- | --- | | HubSpot–Salesforce sync | A merge in one CRM doesn't update the other, so the sync can bring the duplicate back. | Just one accounts for the sync. | Merges the records in HubSpot and Salesforce in one action, so the next sync doesn't re-create them. | | Merging in bulk | Most merge a few records at a time. Bulk merging needs a higher plan, or a request to support, in some CRMs. | Most support bulk merging. | Bulk merge with select-all, on every plan. | | Consistent ownership | Few let you save a rule for which owner wins, so it's decided one merge at a time. | Most offer merge rules, with varying detail. | Win and Lose Rules on the owner field, applied in every merge. | | Reviewing as a team | Most show duplicate suggestions to review one pair or set at a time. | Most let you preview merges, and some offer a review queue. | A Manual Review queue, with unlimited users on every plan. | | Record of who did what | Few keep a full record of what changed in each merge. | Most keep a merge log. | Merge History and an Audit Log of merges, scans and changes. | Native CRM tools as of October 2026, from the help documentation of HubSpot, Salesforce, Pipedrive, Close, Nimble and Google Contacts. ### What one sales team keeps in check with Dedupely [200+ account matches merged a month, on average Case study](https://dedupe.ly/case-studies/retail-salesforce-duplicate-accounts) [75+ contact matches merged a month, on average Case study](https://dedupe.ly/case-studies/retail-salesforce-duplicate-accounts) [280,000+ accounts and contacts kept in check Case study](https://dedupe.ly/case-studies/retail-salesforce-duplicate-accounts) ### Trusted by 20,000+ companies around the globe ### Pricing Pricing follows the records you sync, not seats, with unlimited users on every plan, so sales, marketing and service can all review matches. Records add up across every object and connected CRM. Turn objects on and off in CRM Settings to sync only what you're cleaning. [See pricing](https://dedupe.ly/pricing) ### See how Dedupely works [Salesforce Retail How a Retailer Stopped Its Sales Team Guessing Which Account to Use in Salesforce with Dedupely 200+ account matches merged a month, on average Read the case study](https://dedupe.ly/case-studies/retail-salesforce-duplicate-accounts) [Guide Working as a Team in Dedupely Read the guide](https://dedupe.ly/knowledge-base/working-as-a-team) [Guide How to Approach CRM Deduplication Read the guide](https://dedupe.ly/knowledge-base/how-to-approach-crm-deduplication) ### Help on every plan - [Unlimited support Live chat, email or a Zoom call, on every plan.](https://dedupe.ly/support) - [Knowledge base Step-by-step guides for every feature.](https://dedupe.ly/knowledge-base) - [Security & Trust ISO 27001, 27017 and 27018 certified.](https://dedupe.ly/trust) ### Works with the CRM you already use [See all integrations](https://dedupe.ly/integrations) ### Frequently asked questions #### How do RevOps teams split deduplication work across departments? Give each team the objects and searches that match the data it owns: Marketing for contacts from forms and events, Sales Ops for companies and deals, RevOps for Merge Rules and integrations. Unclear matches go to Manual Review for the right owner, and the Audit Log shows who did what. #### Can Dedupely merge duplicates across HubSpot and Salesforce? Yes, across the HubSpot–Salesforce sync. Connect both CRMs and link them in CRM Settings, and each merge updates the matching records in both, so the next sync doesn't bring the duplicate back. For other CRMs, Dedupely cleans one at a time. #### Will merging change account ownership? Only the way your rules say. Set a Merge Rule on the owner field, for example so the owner of the oldest record keeps the account, and a Lose Rule so former employees never win. Check the Merge Preview before you merge. #### Do we pay for every user? No. Pricing follows the records you sync, not seats, and every plan and the free trial include unlimited users, with Admin and User roles. Admins manage users, billing, security and the Audit Log, and everyone else can review, merge and set up searches. #### Can we see who merged what? Yes. Merge History records every merge, with the original records and the values that won, and you can download it as a CSV. Admins can also see merges, scans, changes to searches and logins in the Audit Log. ### Give every team the same clean customer data [Try for free](https://v2.app.dedupe.ly/signup)[Talk to sales](https://meetings.dedupe.ly/meetings/gaby-salinas/talk-to-sales) Skip to content