# Duplicate Matching on Any Field | Dedupely > Match duplicates on any field with Exact, Similar, Fuzzy, Similar Words or Domain Root. - URL: https://dedupe.ly/product/duplicate-matching - Section: Pages - Site index: https://dedupe.ly/llms.txt - Any page: append `.md` to its URL for this plain-text form --- ## Duplicate matching on any field A deep dive on your CRM for the duplicates that are easy, medium and hard to find. [Talk to sales](https://meetings.dedupe.ly/meetings/hampus-isaksson/dedupely-zoom-schedule)[Try for free](https://v2.app.dedupe.ly/signup) (No credit card needed) ### Match on your rules, not a fixed list Most CRMs decide what counts as a duplicate for you. Usually that means a name and an email compared exactly. The records that matter rarely line up that neatly. **Dedupely gives duplicate matching five match options you assign field by field.** ### Reach the fields others ignore A company entered under two names never groups on a fixed list. Neither does a contact with a second address. The interesting duplicates live in the fields nobody compares. **Dedupely runs matching across any synced field including your custom ones.** ### Narrow the matching to what matters One search across a whole CRM buries the matches you care about. The signal drowns in volume. Precision beats coverage here. **Dedupely restricts a search to one owner or one source or one date range and saves it.** ### Our core features Our base dedupe features are fully included, no upsells. [Duplicate matching on any field](https://dedupe.ly/product/duplicate-matching) [Catch duplicates as they appear](https://dedupe.ly/product/real-time-duplicate-check) [Bulk merge duplicate records](https://dedupe.ly/product/duplicate-merging) [Merge duplicates on a schedule](https://dedupe.ly/product/auto-merge) ### FAQs How does Dedupely find duplicates? Dedupely uses match options that you define to detect duplicates. You can compare fields like name, email, phone number, company name, or custom fields, using exact or similar matching. Once set, Dedupely scans your CRM and groups duplicates into match sets for you to review before merging. You have full control over the criteria used to detect duplicates, ensuring that only the right records are flagged for merging. [Explore all the ways to find duplicates](https://dedupe.ly/knowledge-base/finding-duplicates) Can I control which duplicates get merged? Yes! With Dedupely, you decide which records are considered duplicates by setting match options and merge rules. Match options define what counts as a duplicate, while merge rules control how individual fields are merged. Dedupely follows your CRM’s native merge structure, which means merging happens on a field-by-field basis: not by selecting a single “winning” record. You have full control over the logic, ensuring your most important data is kept. [Check out how merge rules work](https://dedupe.ly/knowledge-base/merge-rules) Does Dedupely work automatically? Yes! You can create a search pad with your preferences and match options, to run and merge automatically, based on a schedule of your choice. [More about Dedupely's search pads](https://dedupe.ly/knowledge-base/search-pads) [Let’s talk about auto merge safety](https://dedupe.ly/knowledge-base/merge-safety) How do I make sure the right data is kept when merging? Dedupely gives you full control over what data is kept by letting you define merge rules for each field. You can choose to keep the most recently updated value, prioritize data over blanks, or apply custom logic, like selecting a specific owner or the highest score. Since merging happens field by field, you can preview results before confirming, and winning values are highlighted so you know exactly what will be kept. [Customize how your duplicates merge](https://dedupe.ly/knowledge-base/merge-duplicates) Can I review merges before they happen? Yes! You can *manually* review every merge before confirming, or use auto merge with pre-set safety rules to streamline the process. [Here’s what happens when you merge](https://dedupe.ly/knowledge-base/merge-duplicates) Does Dedupely replace my CRM’s built-in duplicate management? No. Dedupely enhances your CRM’s duplicate management with more flexibility, automation, and advanced matching options. [Setting up Dedupely with your CRM](https://dedupe.ly/knowledge-base/get-started) Can I filter which duplicates are shown? Yes! Dedupely allows you to use filters to refine duplicate searches and focus only on the records that matter to you. [See how filters make things easier](https://dedupe.ly/knowledge-base/filters) What if I need help setting up Dedupely? Our team is here to assist! You can access step-by-step guides in our Knowledge Base or reach out via chat, email, or Zoom for personalized support. (We love Zooming, so feel free to book a call: we’re happy to walk through everything with you ) [Book a Zoom call with our team](https://meetings.dedupe.ly/meetings/hampus-isaksson/dedupely-zoom-schedule?uuid=46a1d624-041e-4ce9-ada1-0046bb4af29d) [Find step-by-step guides in the Knowledge Base](https://dedupe.ly/knowledge-base) Can I try Dedupely before committing? Yes! Our free trial gives you full access to all features *and* unlimited customer service. We help you set Dedupely up for your needs, so by the time your trial ends, you’ll have everything running smoothly. [Start your 7-day free trial today!](https://v2.app.dedupe.ly/signup) ### Get started for free 20 free trial merges and as much free support as you need to get your duplicates under control. [Talk to sales](https://meetings.dedupe.ly/meetings/hampus-isaksson/dedupely-zoom-schedule)[Try for free](https://v2.app.dedupe.ly/signup) [Or sign up with Google](https://v2.app.dedupe.ly/signup/google) Running CRM cleanup for clients? [See the Partner Program](https://dedupe.ly/become-a-partner) Skip to content