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How To: Marketing for IT Companies

on May 15, 2018

Make content as a problem-solver

The usual “Buy Now” or reference to buying your product is sometimes just boring. It’s important to have relevant content, but you need to go further: create content that can solve situations or problems for your readers. In order to do that, you need to determine what those problems are. So that said, instead to saying “buy this”, let your readers learn more about the solutions you suggest. This is what IT marketing is all about.

Businesses trust in a provider more who seems to be aware of the specific challenges they are facing rather than a sales pitch: “Buy my product, is good for you”.

Your team as Brand ambassadors 

Your employees are your best spokespeople, since they are the ones that are building your product. This enters the question about leadership: do they truly believe the product they are working with is truly amazing? If so, they are brand ambassadors. Encourage them to share their experiences and you poise to reach your audience.

It’s well known that people put more trust in people than companies.

Simplification is the Key to the IT marketing

It’s important never forget that the business that you want to reach may not be very familiar with the technology you offer. They know that they need a tool to resolve their online payment problem, but it may be hard to then understand how it works or fits into their existing software stack. 

Use the right social media channels

In the beginning, many businesses focus on omnipresence: They want to be everywhere from common sites to dozens of less popular social outlets. Before you dedicate time to all of those platforms, you need to ask yourself if they are the right fit for you. Are your potential clients getting information there?

Let’s take the example mentioned before, the online payment program. Who are your target clients, are they using Vine, Pinterest, LinkedIn or Twitter?

Maybe your target clients are people who own companies and the median age is 25-35. Based on this you can target platforms that fit that demographic. Linkedin or Twitter might be a good place to start.

Use the social media channels where your target audience is actually seeking business solutions. Linkedin is universally a good spot to start. You can also try networks people are always on, like Facebook.

Now that you know these important points, it’s time to reconsider some aspects of your digital marketing strategy.